SETTLEMENT CHECKLIST FOR GOOGLE BUSINESS PROFILE

Here’s the checklist…

Do these 4 things for every closing

NOTICE: You are responsible for making sure you are compliant with all real estate broker and/or governmental entities that you are governed by. Check with your broker and local, state, and national regulations.

First, the basic first step… Where to find your review request link…

1. Add 2 Photos to the Photos section (Photos section, NOT Updates or Products)

1 of the front of the house (like the main picture used for the listing)

1 of the smiling client

NOTE: Do NOT add any logos, phone numbers, a cut out of you, “closed”, “for sale”, or any extra stuff to the images at all. Just original high quality pristine pictures of houses (screams real estate and illustrates what you do) and smiling faces.

BONUS if you can get a testimonial video and add that to the Photos section as well. And possibly the property drone or walk-through video if it’s well done and can be edited to fit within the required guidelines. Video Guidelines HERE and below.

2. Add as a Product in Sold Homes category (the first time you will need to create the category)

Put “Sold” on the image (use main image of house) – very important, you don’t want to be caught advertising something for sale that is not

Put “Sold” in the product name – very important, you don’t want to be caught advertising something for sale that is not

Link to scheduling app or lead capture. Do NOT link to property page…it’s already sold and sending them there won’t help you. We want to convert them into contacting you as directly as possible. You could also build and send them to a landing page to the effect of “Sorry this home is sold, but we can help you find something similar”.

Do NOT add the price. Leave it blank. This is meant to be a place where you can store your past sales indefinitely, so you don’t want it to look wierd later down the road (what was worth $400K 3 years ago, might be worth way more now)

If you were the listing agent and have a home description you wrote for the MLS, you could put that in the description as well.

Examples…

The Importance of your Products section…

3. Get a review

8 Ways to Get Reviews…

List below video

1. Put your Review Request Link in your email signature

Example…

2. Give a review to another agent or business owner, then ask for a review in reciprocation – send them a screenshot of your review to prove you did it, and it makes your message to them more impactful with the visual (in case it gets caught in Google spam filters for some reason and doesn’t show up) – text I use…

“Mornin’! Gave ya review on Google!

Hope it shows up for ya. Here’s a screenshot in case it doesn’t.

If you’d like, feel free to reciprocate and hit me back one:

INSERT REVIEW REQUEST LINK HERE”

3. Ask friends and family (I would stay away from people with the same last name though… you don’t want to come across as “having a review from your mommy and daddy” lol)

4. Your entire team or company could ask their sphere as well

5. Send out a mass ask for reviews to your entire client database via email and/or text every once in a while (once or twice a year – along with asking current clients in transactions for reviews)

6. Ask at any events you host or attend. If you do a client appreciation event, you could have a QR code displayed for people to scan. Or if not your event, you can carry an RF scan card or printed QR code.

7. Ask at networking meetings or functions. Do the reciprocation method above live/in person with other business owners.

8. Do a social post asking for reviews and includ your review request link every once in a while (up to quarterly/4 times a year seems reasonable – you don’t want to be asking that all the time)

Supplemental Review Videos…

Gold Standard of Reviews:

The best way to help ensure a review actually shows up on your profile:

4. Post the review as an Update (an Update, NOT a Photo or Product)

Here’s how (the same Update AKA Post composition applies to this)…

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