They asked about the Products section on their Google Business Profile, we ended up at Website SEO
One of the most common questions I get from real estate agents right now is about Google Business Profiles. Specifically, what to do with the Products section. When a client forwarded me a suggestion from their business coach to remove buyer and seller guides from Products, it sparked a great back-and-forth that I thought was worth sharing. The short version: not all GBP advice floating around out there is accurate, and the nuance matters.
Names and identifying information have been removed
EMAIL 1
Client:
“Good morning Derek,
Quick question regarding Client’s Google Business Profile.
During her coaching call today, her business coach suggested that we remove the content we currently have listed under the “Products” section. At the moment, we primarily have our buyer and seller guides featured there.
Before making any changes, we wanted to get your opinion. Do you feel the guides should be removed from the Products section? Would it make more sense to move that content into Posts, or is there another approach you would recommend?
I’ve attached the Google Business Profile plan for reference. We would greatly appreciate your insight and any recommendations you may have.
Thank you for your help.
Best regards.”
My Reply:
“Hello! I would leave them as long as they are not showing as “rejected”. I am still adding guides and services to the products section, but sold homes, listings for sale, home searches, or anything having to do with homes for sale should not be added. And you should delete any that are in there already (whether they say rejected or not). Google started policing their “Immovable Property” policy a little while ago, which prohibits adding homes for sale. So that is likely what people are hearing and maybe misconstruing. Technically service businesses using the products section period is against policy, but the immovable property policy is the only one that seems to be being enforced. So for now, business as usual for services and guides (unless of course it gets rejected).
You could also add guides as “Offers” under “posts”. that would showcase them in an additional way. I would run them for the full 365 days that Google let’s you do, then add offers again when they expire. Offers sometimes get their own line item or section when people are seeing your profile. I also add 2 by default… “Free Home Price Analysis” and Free Buyer Consultation”.”
EMAIL 2
Client:
“Good afternoon Derek,
Thank you for the detailed explanation and for sharing your insight. That definitely clears up the confusion.
We’ll go ahead and remove the sold listings from the Products section, but we’ll leave the Guides in place unless Google starts rejecting them. I also like your suggestion of adding the guides as Offers under Posts and running them for the full 365 days, that’s a great idea.
We’ll also look at adding the “Free Home Price Analysis” and “Free Buyer Consultation” offers as you suggested.
Thanks again for taking the time to explain everything. We really appreciate your guidance and expertise.
Have a great afternoon!”
My Reply:
“You bet! Also… If your guides are housed somewhere off of your website, I would get them on your website (for SEO). Rather than being PDF’s or on Gamma or on some other platform.”
EMAIL 3
Client:
“Good afternoon, Derek,
Thanks! I’ll get those guides moved over to the website. That makes a lot of sense, especially from an SEO perspective.
I appreciate the advice. Have a great weekend!”
My Reply:
“Things that are good for rando’s searching is good, and also things that you send to clients or prospects already.
Things that you know they click on it, go to the page, spend time there, and generally interact with your website. When you get direct traffic to your website, Google sees that and thinks you’re more important, especially if the traffic spends time there and clicks on stuff and reads stuff. That builds authority for your site. Plus, if it’s an actually good resource for your clients; rando’s, Google and AI might find it helpful as well.
So you can put things that are things you send to clients a lot, but make sure they are on your website instead of fragmented across the internet. A few examples would be…
- Instead of sending to google form or form builder, embed the form on a page on your website
- If you use an auto-scheduler, embed that on your site instead of just sending to calendly or whatever
- Guides and tools referenced above could fit into this
- Vendor List on your site instead of some pdf or something
- No MLS or Zillow property links… always a link to your site
- etc
- etc
Sorry, you got me goin’! LOL”
The bigger takeaway from this exchange isn’t just about the Products section, it’s about owning your digital real estate. Every guide, form, tool, and link you send to clients is an opportunity to build authority on your own website. Stop fragmenting your content across PDFs, third-party platforms, and random form builders. Pull it all home. Google notices. AI notices. And so do the people already searching for someone like you.
