Google’s New Home Search Ads Just Released: What they look like, how they work, and how to get leads from them

HOW Google Home Search Ads Work

Google’s long anticipated Home Search Ads have dropped! (at least in my central Pennsylvania market, but usually if it’s here, it has dropped everywhere) Sorry Zillow! Here’s the scoop…

You must be running Local Services Ads and have Buyer’s Agent turned on in order to be eligible to get leads from these Ads.

See below for what it looks like.

This is pretty big news… For the Real Estate industry (look out zillow!), local ads world, and the home search landscape as a whole.

If you get any leads, let me know your experience!

VIDEO of Google Home Search Ads

PHOTOS of Google Home Search Ads

Mobile Phone Screenshot of Google's Home Search Ads on September 16, 2026
Mobile Phone Screenshot of Google's Home Search Ads first screen you see after clicking request a tour showing the ability to select a day and time and showing a buyer's agent- on September 16, 2026
Mobile Phone Screenshot of Google's Home Search Ads screen that you see right after selecting a day and time to tour a home  - shows ability to select coonfirmation method and add a note - taken  on September 16, 2026
Screenshot of the email with a lead from local services ads for google's home search ads from a lead who requested to tour a home

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Derek Bicksler

Local SEO for Real Estate Agents, Real Estate Agent of 20+ years, Volunteer Firefighter, Adventure Sportsman, and Father of 3