10 Don’ts for Getting Reviews

NO BUENO! Below is what it looks like now when you get a reviews infraction with Google.

Make sure not to break any of Google’s Review Policies.

  1. No incentives or rewards
  2. No aggressively twisting people’s arm to write certain things
  3. No penalties for not leaving a review
  4. Don’t mention employees or agents (if you are a team or brokerage) – this is a new one
  5. Don’t have employees or agents solicit reviews (if you are a team or brokerage) – this is a new one
  6. No profanity or hate speech or sexual content in the review or reply
  7. No private information in the review or reply
  8. No fake reviews
  9. Don’t get a lot of reviews at once (unless your business routinely does this)
  10. No review gating (like when they click on 5 stars it takes them to leave a review on your profile, but when they click 1 star it takes them to a different internal place)

Derek Bicksler

Local SEO for Real Estate Agents, Real Estate Agent of 20+ years, Volunteer Firefighter, Adventure Sportsman, and Father of 3